The Complete Guide to Google Ads: Everything You Need to Know
Introduction to Google Ads Google Ads (formerly known as Google AdWords) is the most widely used pay-per-click (PPC) advertising platform in the world. Developed by Google, it allows businesses to display ads across Google's vast network, including search results, YouTube, partner websites, and mobile apps. With over 90% of global internet searches happening on Google, mastering Google Ads can give businesses an unparalleled advantage in reaching potential customers at the exact moment they're searching for related products or services. At its core, Google Ads operates on an auction-based system where advertisers bid on keywords relevant to their business. When users search for those keywords, Google determines which ads to show based on bid amounts, ad quality, and relevance. What makes Google Ads particularly powerful is its ability to target users with high purchase intent—people actively looking for solutions that a business provides. How Google Ads Works The Google Ads e...